2022
Adobe, Figma
Creative Direction, Branding
Creative Director
Ditching the common saturated market of yellows and reds by major tool companies, Hypertorq is designed to disrupt the market with its innovative technology and superior tools.
A modern, fresh, tech-driven tool company is needed to support the current generation of builders.
With adaptable and accessible tools and attachments to supplement the Hypertorq tools, an expansive and attractive branding was developed. Hypertorq stands for adaptability and performance and the brand is a true reflection of that.
Creative Direction, Branding, Brand Guidelines
