2021
Adobe, Sketch
Creative Direction, UI/UX, Branding
Creative Director
This smartphone application was designed during the start of the COVID-19 pandemic and was created to seamlessly connect users with medical professionals.
Managing healthcare can be full of loops and hurdles on websites and on apps - full of buttons, pop us, and difficult navigation.
Taking influence from market research, a gameplan was created to build a smartphone application with crisp gradients and engaging illustrations. These graphics help guide the user through the experience and was built for simplicity.
Creative Direction, UI/UX, Prototyping, Branding, Presentation
Managing your healthcare shouldn't be boring. SoFi Health was built as a healthcare companion, giving you attention every step of the way.
In an effort to keep the app minimal and clean, a set of saturated colors were paired with rounded shapes and playful illustrations to maintain engagement and stay interactive.
With confidentiality in mind, this app was designed to store information and arrange calls with medical professionals at ease. Built in Sketch, each frame was designed and prototyped for a proper user experience from start to finish.
