2021
Adobe, Cinema 4D, Figma
Creative Direction, Branding, Product
Creative Director
The reason we named the company Vestige is because it means traces of something that are disappearing or no longer exist. Glacier National Park is home to a colony of glaciers that are feeling the effects of global warming, diminishing by year and shrinking in size.
Tourist souvenirs are an important source of revenue but sometimes lack the quality and visual appeal to truly capture the essence of a national park. Packaging is also a source of waste that needs to be considered when developing a product, especially when the topic is as crucial as global warming and capturing the natural wonders that are disappearing every year - from wildlife, environment, and glaciers.
Developed from scratch, this monocular is designed to appeal to the tourists and visitors who are there to witness the disappearing beauty of Glacier National Park. The packaging was developed with sustainable sources in mind from inks to paper, as well as through the development and manufacturing of the monoculars themselves.
Creative Direction, Product Designer, Packaging Designer
Glacier National Park is a 1,583-sq.-mi. wilderness area in Montana's Rocky Mountains, with glacier-carved peaks and valleys running to the Canadian border. It's crossed by the mountainous Going-to-the-Sun Road. Among more than 700 miles of hiking trails, activities include backpacking, cycling and camping. Diverse wildlife ranges from mountain goats to grizzly bears
A deep-dive, full investigation of the impacts of climate change and how they are threatening the ecosystems of Glacier National Park.
The goal was to develop a limited-edition product that spoke to visitors, employees, and consumers. A product that would capture the essence of Glacier National Park.
Pulling from the wildlife that exists to Glacier National Park and the colors exemplified within the landscape, a natural and exciting exterior packaging was developed.
Vestige: a trace of something that is disappearing or no longer exists. The name is purposeful, unique, and easy to pronounce.
A custom monocular, designed in Cinema 4D and rendered in Octane Renderer. A custom, six-panel packaging design with a product reveal display. A complete package developed exclusively for Glacier National Park.
